Truck Driver Appreciation Week 2025: Fresh Ways to Celebrate Your Fleet’s MVPs

September 14–20, 2025 marks National Truck Driver Appreciation Week—a time to recognize the hardworking drivers who keep our supply chains moving and our businesses thriving.

At Foley, we know that drivers aren’t just employees—they’re the backbone of your operation. And in today’s competitive market, showing appreciation isn’t just thoughtful—it’s strategic.

Here are fresh, meaningful ways to celebrate your drivers this year:

1. Give Personalized Recognition
   

   • Skip the generic swag. Instead, offer personalized thank-you notes, custom gear with their name or truck number, or even a spotlight feature in your company newsletter or social media.
     
     Bonus idea: Create a “Driver Wall of Fame” at each terminal or online hub.

2. Host a Driver Appreciation Lunch
   
   

   • Whether it’s a catered meal at your terminal or a virtual event with gift card giveaways, food is always a hit. Include shoutouts from leadership and peers to make it feel more personal.

3. Offer Performance-Based Bonuses or Perks

   • Tie appreciation to impact. Consider offering bonuses for safe driving records, on-time deliveries, or clean inspections. Even small perks like extra PTO hours or fuel cards go a long way.

4. Invest in Tools That Make Their Jobs Easier

   • Driver appreciation isn’t just about celebration—it’s about support. Use this week to announce upgrades like:

     • New equipment or cab comforts

     • Streamlined onboarding processes

     • Real-time compliance tools like Foley’s platform, which helps drivers stay on top of credentials and avoid roadside delays

5. Launch a Driver Feedback Campaign

   • Ask your drivers what would make their jobs easier, safer, or more rewarding. Use their input to shape future policies—and show them their voices matter.

6. Celebrate Across Channels

   • Share your appreciation publicly! Post driver stories, photos, and quotes on LinkedIn, Instagram, and your company website. Tag drivers (with permission) and encourage engagement.

7. Reinforce Your Commitment to Safety

   • Use this week to remind drivers that safety is a shared priority. Offer refresher training, update them on compliance tools, and show how Foley’s platform helps protect their records and reputations.

Why It Matters

In a tight labor market, retention starts with recognition. Drivers who feel valued are more likely to stay, refer others, and represent your brand with pride.

Foley’s platform helps you support drivers year-round—with faster onboarding, real-time monitoring, and compliance tools that keep them on the road and out of trouble.

Ready to make appreciation part of your strategy? Request a demo of Foley’s compliance and monitoring platform and see how smarter systems lead to happier drivers.